PHILIP LEIF BJERKNES
is a partner and digital director at ALLDAYEVERYDAY. He lives in New York.
This is my Tumblr, a collection of links, personal commentary, and cat pictures. For more information please visit my website.

The rise of the online-only brand marks a new generation of e-commerce. For consumers, it represents the rise of more-affordable, higher-quality brands that will come to replace many things previously purchased through traditional retail. Watch in the next year as more online-only brands emerge. How about online-only watches? Cereal? Makeup? The opportunities to build mega-brands online are just beginning. Entrepreneurs and investors are already piling in. Now it’s up to the consumer to decide the winners.

Death to Retail: The Rise of the Online-Only Brand - The Next Web (via thenextweb)

Hey girl, I heard you like things, so I commodified them. All of them.

(via thenextweb)

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