If you could change one thing about the ad industry, what would it be?
I’d have people be more collaborative — honestly collaborative.
Can this really be the meaning of the symbol? Would Apple, or someone within Apple, really create such an Easter egg, loaded with strange and somewhat disturbing symbology? A tiny tableau frozen in a perpetual state of doom, like that of Laocoön and his sons? (His story is apt, even prophetic)
I heard you like memes…
With the launch of the summer internship program at ALLDAYEVERYDAY we tasked our fresh digital minds to do a bit more then make coffee and answer phones by challenging them to activate their own social media channels to create things that get attention.
An idea is only as good as it’s ability to be seen and here at ALLDAYEVERYDAY we are often cursed with problem of too many ideas, not enough time and what can seem like a great concept can be lost without a voice to be heard. To help cure the problem we have decided to take these concepts, half baked ideas and what-if’s and put them in the hands the “Pinterns.”
To help launch the Pinterns on their summer excursion of creativity we took a page out of topical humor playbook and asked our Pinterns to create a meme riffing on a piece of pop-culture. That outcome? 50 Shades of Grey, Literally.
The brief was simple, create a shareable ‘meme’ treatment for the book, 50 Shades of Grey, that takes a literal treatment of the books title and applies it to the medium of Pinterest. Our goals were mostly experimental but we had a feeling that the simplicity of the idea was something that would instill sharing among the internets, showcase the groups creativity and establish an audience for new ALLDAYEVERYAY Pintern channels.
The results to date have been a great success with the 50 Shades of Grey Pinboard gaining over 500 “likes” and inspiring a list of upcoming Pintern projects for the group to activate over the coming months.
Like what you see? Keep track of the Pintern activities here and at the soon-to-launch ALLDAYEVERYDAY Pintern tumblr and check out some of the fantastic coverage that came from ‘Literally 50 Shades of Grey’ including Business Insider, Thrilist, Lucky Magazine, Flavorpill and a top 10 campaigns on Creativity Online.
Fifty Shades of Grey is a 2011 erotic novel by British author E. L. James. Set largely in Seattle, it is the first installment in a trilogy that traces the deepening relationship between a college graduate, Anastasia Steele, and a young business magnate, Christian Grey. It is, also, potentially a collection of Pantone swatches.
One of our editors thought the same thing and equated it to a senior art project in college. They had to illustrate a greyscale.
This is just like, so clever.
We’re pretty good at social media, over here.
My friend Claire Evans has an excellent post on Motherboard asking “What Happened to Cyberpunk?” Why is cyberpunk, the genre/movement that coupled obsession with information technology and wraparound sunglasses, giving us Blade Runner and Neuromancer, only brought up in the context of…
I think I am going to put on Hackers while I work this afternoon in honor of this piece.